TeamLabs Borderless
As a part of a semester-long project for my design studio course, we had to rebrand a city of our choice (you can view the city rebrand in Tokyo City) and pick a venue in that city and rebrand it and create a campaign in that venue. I chose to rebrand TeamLabs Borderless located in Tokyo, Japan.
![](https://freight.cargo.site/t/original/i/fa17b0c41edd3077c5ce6a365a57c7c237d049328243eaea32af63fc5c87f30e/Artboard-5.png)
![](https://freight.cargo.site/t/original/i/f08dc85425ae39bfb3c405d7467ca9be5ae97ba3a7cb5e613efa93fa3ee39b53/TEAMLAB-POSTERS1.png)
![](https://freight.cargo.site/t/original/i/381477cee17c4d067ae6c1a500dac139eecddaeffb3b79dfe0ef35cbf0d46555/TEAMLAB-MAGAZINE1.png)
![](https://freight.cargo.site/t/original/i/5846a02df1e5a1fdd06f590f9ede2e0a2ccf4a03b87b83fc6890ca707a2cf339/TEAMLAB-MERCH.png)
![](https://freight.cargo.site/t/original/i/98dde96689ca2faec5affe92ec093ec336bb385e05526c7019df45d09587022e/TEAMLABS-WEB-GIF2.gif)