Safara

A brand Identity completed while work at the design agency, Red Antler. Lovelle is a new digital-first livestream shopping experience. They’re fully funded by Qurate Retail Group and aim to be the modern QVC for millennial shoppers (ie, women in their 30s). My role in the project as brand designer was to explore different ideas and concepts and develop a compelling visual identities that are rooted in strategy and answer our clients’ business needs. I collaborated with the Creative Director to push design work forward, from brainstorming and initial concepting through final production. And designed captivating visual elements, everything from logos and typefaces to art direction and illustration work.

Creative Director    Christopher Knowles
Brand Designers    Charitssa Stone, Minji Sung